I AM A CINEMA
Premiering at Art Basel, Laufen launches I AM A CINEMA, its new cultural commitment dedicated to art films. I AM A CINEMA is also the name of the pop-up cinema that LAUFEN developed in order to bring the art films easily to various places and to create a special viewing experience. Swiss architects Fuhrimann Hächler, who for the past three years have also staged LAUFEN’s trade fair and exhibition booth, designed a temporary structure of plywood boards for quick assembly and dismantling. With its elevated front façade bearing the inscription I AM A CINEMA and its light garland, the film box humorously overstates its size and importance, referencing the now iconic notion of “decorated shed” coined in late 1970s architectural theory.
In the months to come, the film pavilion will be set up in various central locations in European cities, delighting viewers with screenings of RES POLA, a twenty-minute film co- authored by artist Pola Sieverding and filmmaker Marc Comes. Screenings are currently scheduled during Berlin’s International Film Festival (Berlinale), the Milan Furniture Fair (Salone del Mobile) and the Venice Biennale (all in 2022).